Social Media Advertising Archives | Elated Digital https://www.elatedsocial.com/portfolio-category/social-media-advertising/ Digital Marketing Mavericks Thu, 09 Jan 2025 15:07:48 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.elatedsocial.com/wp-content/uploads/2025/01/image-15-1-150x74.png Social Media Advertising Archives | Elated Digital https://www.elatedsocial.com/portfolio-category/social-media-advertising/ 32 32 Votch https://www.elatedsocial.com/portfolio/votch/ Sat, 03 Aug 2019 10:11:34 +0000 https://elatedsocial.com/?post_type=portfolio&p=521 Case Study Social Media Advertising Brief Votch are a cruelty free watch company, using sustainable leaf Pinatex instead of leather watch straps. They had a successful brand and were nailing it on social media within the first year. Sales were booming. During the second year, as more and more ethical fashion companies entered the market […]

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Case Study

Social Media Advertising

Brief

Votch are a cruelty free watch company, using sustainable leaf Pinatex instead of leather watch straps.

They had a successful brand and were nailing it on social media within the first year. Sales were booming. During the second year, as more and more ethical fashion companies entered the market place, sales slowed down.

Founder Laura wanted to grow her audience and reach new customers.
Client
Votch
Website
votch.co.uk

Approach

To expand Votch’s reach, we launched a Facebook and Instagram advertising campaign targeting a fresh audience in a new location. Analytics revealed that their existing market had become oversaturated with vegan fashion advertising, prompting the shift to untapped regions.

Results

Within the first week, the campaign successfully drove 2,700 unique new visitors to the website, significantly broadening brand awareness. Building on this momentum, we implemented a strategic retargeting campaign, using Facebook Ads to re-engage these visitors, nurture their interest, and guide them back to the website to convert into sales.

This approach not only introduced Votch to a brand-new audience but also laid the foundation for sustained growth through targeted engagement and conversion strategies.

"We saw a huge surge in traffic in just a few days, especially across markets we hadn’t pushed before. I highly recommend working with Roz if you’re looking for results and to further grow your business using various social media channels.” - Laura Way, Founder & CEO

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