Digital Marketing Strategy Archives | Elated Digital https://www.elatedsocial.com/portfolio-category/digital-marketing-strategy/ Digital Marketing Mavericks Wed, 08 Jan 2025 10:09:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.elatedsocial.com/wp-content/uploads/2025/01/image-15-1-150x74.png Digital Marketing Strategy Archives | Elated Digital https://www.elatedsocial.com/portfolio-category/digital-marketing-strategy/ 32 32 Prodigy Snacks 2 https://www.elatedsocial.com/portfolio/prodigy-snacks-2/ Mon, 23 Dec 2024 07:15:17 +0000 https://elatedsocial.com/?post_type=portfolio&p=1202 Prodigy Snacks Revolutionising DTC Sales for Prodigy Snacks 186.68% growth in DTC 4.92% E-commerce Conversion rate 47% Increase in Online Store Sessions 15% Growth in Returning Customers Overview Prodigy Snacks, a trailblazer in the plant based confectionary market, set out to redefine healthy snacking with natural ingredients and no refined sugars. By 2021, they sought […]

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Prodigy Snacks

Revolutionising DTC Sales for Prodigy Snacks

186.68% growth in DTC

4.92% E-commerce Conversion rate

47% Increase in Online Store Sessions

15% Growth in Returning Customers

Overview


Prodigy Snacks, a trailblazer in the plant based confectionary market, set out to redefine healthy snacking with natural ingredients and no refined sugars. By 2021, they sought to increase consumer demand and grow their DTC e-commerce sales through data-driven digital marketing. We partnered with Prodigy to create a consumer-led strategy that delivered both brand awareness and measurable ROI.

Client
Prodigy Snacks
Website
prodigysnacks.com

Challenges

  • Building consumer demand for DTC sales in a competitive market
  • Educating audiences about the product's unique value (no refined sugar, gluten-free, sustainable ingredients and packaging)
  • Generating advocacy and engagement among health-conscious consumers

Approach

  • Consumer Insights: Encouraged open dialogue with customers to gather user-generated content (UGC), foster advocacy, and create FOMO.
  • Data-Driven Campaigns: Used customer feedback, data analysis, and insights to balance ROI-focused and brand-building campaigns.
  • Digital Marketing Execution:
    • Ran Google Ads to drive targeted traffic and conversions.
    • Launched Paid Social Campaigns on Facebook and Instagram to expand reach.
    • Implemented Email Marketing to nurture existing customers and drive repeat purchases.
    • Built Brand Collaborations to amplify visibility and create shared value.

Results

  • DTC Sales Growth: 🛒 Increased by 186.68%
  • Average Order Value: 📈 Increased by 17%.
  • Returning Customers: 🔁 Grew by 15.28%
  • Total Online Orders: 🚀 Up by 65%.
  • Google Ad conversion rate: 🎯 24.32%

"Working with Roz transformed our DTC strategy. Her consumer-first approach and expertise in digital marketing helped us achieve results we never thought possible." - Sameer Vaswani, CEO

Key Metrics

Approach

Results

Inspired by Prodigy Snacks’ Success? Let’s Revolutionise Your Marketing Strategy

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]]> Prodigy Snacks https://www.elatedsocial.com/portfolio/prodigy-snacks/ Tue, 20 Sep 2022 13:33:30 +0000 https://elatedsocial.com/?post_type=portfolio&p=687 Prodigy Snacks DTC e-commerce sales and marketing Brief Prodigy Snacks is an innovator in the chocolate snack market, having started in 2019 with a mission to become the leader of reimagined snack food. Using only natural ingredients and bursting with vitamins, no refined sugar or artificial flavourings, no to gluten or palm oil, and a […]

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Prodigy Snacks

DTC e-commerce sales and marketing

Brief

Prodigy Snacks is an innovator in the chocolate snack market, having started in 2019 with a mission to become the leader of reimagined snack food. Using only natural ingredients and bursting with vitamins, no refined sugar or artificial flavourings, no to gluten or palm oil, and a sugar content below 20%.

Prodigy wished to Increase consumer demand for Prodigy Snacks on a Direct to Consumer model using e-commerce and digital marketing.

Client
Prodigy Snacks
Date
August 2021
Website
prodigysnacks.com

Approach

Consumer driven and led. Our strategy was to harness the views of the customers who validate it. We looked for UGC, advocacy and FOMO among our audience segments and listened to their genuine feedback to co-create solutions for them. We encouraged open debate. Using data analysis, business expertise and customer insight to balance campaigns that delivered ROI and brand awareness.

  • Google Ads Campaigns
  • Paid Social Campaigns
  • Email Marketing Campaigns
  • Build partnerships with brands for collaboration

Results

September 2021 – May 2022

DTC sales grew 65%
Online store sessions increased 47%
Returning customers increased 25%
Total online orders grew 65%
FB ROAS = 3
PPC ROI = 40%

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