e-commerce Sales & Marketing Archives | Elated Digital https://www.elatedsocial.com/portfolio-category/e-commerce-sales-marketing/ Digital Marketing Mavericks Wed, 08 Jan 2025 10:41:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.elatedsocial.com/wp-content/uploads/2025/01/image-15-1-150x74.png e-commerce Sales & Marketing Archives | Elated Digital https://www.elatedsocial.com/portfolio-category/e-commerce-sales-marketing/ 32 32 Jack & Bry 2 https://www.elatedsocial.com/portfolio/jack-bry-2/ Wed, 25 Dec 2024 05:29:28 +0000 https://elatedsocial.com/?post_type=portfolio&p=1497 Jack & Bry Disrupting the Meat Market: How we helped Jack and Bry grow 44% of Sales from Google Ads 17% from Google Organic Search 250% ROI on PPC Social Engagement Up 4.4% Overview Jack and Bry, a plant-based meat brand, set out to disrupt the meat market with innovative jackfruit-based products. As a startup […]

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Jack & Bry

Disrupting the Meat Market: How we helped Jack and Bry grow

44% of Sales from Google Ads

17% from Google Organic Search

250% ROI on PPC

Social Engagement Up 4.4%

Overview

Jack and Bry, a plant-based meat brand, set out to disrupt the meat market with innovative jackfruit-based products. As a startup in their first phase of funding, they needed to boost visibility, educate audiences about jackfruit, and create a loyal following. We helped them position their brand as leaders in jackfruit, science, and food innovation while driving significant growth in sales and engagement.

Client
Jack & Bry
Website
jackandbry.com

Challenges

  • Slow returns from initial Facebook ads and social media efforts.
  • Minimal awareness of jackfruit’s versatility and sustainability.
  • A need to position Jack and Bry as leaders in a crowded plant-based market.

Approach

  • Rebrand Support: Helped refine their positioning as leaders in jackfruit-based food innovation.
  • Influencer Campaigns: Partnered with influencers to introduce Jack and Bry to new audiences.
  • Educational Content: Created organic Facebook and Instagram campaigns to showcase the versatility of jackfruit.
  • Social Proof: Leveraged user-generated content and customer testimonials to build trust and expand awareness.
  • SEO and PPC: Optimised their website with targeted keywords and ran high-performing Google Ads campaigns.

Results

  • 🛒 44% of Sales from Google Ads
  • 🔍 17% of Sales from Google Organic
  • 💡 4.4% Increase in Social Media Engagement
  • ♻ 6% Growth in Returning Customers
  • 🔑 28 Keywords driving traffic
  • 📊 ROAS of 4x Investment

"Elated helped us connect with new audiences and build a loyal following. Their expertise in social proof and PPC strategy made a huge difference to our growth." Jennifer Pardoe, Managing Director.

Incorporate

Inspired by Jack and Bry’s Success? Let’s Create Your Growth Story.

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]]> Jack & Bry https://www.elatedsocial.com/portfolio/jack-bry/ Tue, 20 Sep 2022 13:22:23 +0000 https://elatedsocial.com/?post_type=portfolio&p=670 Jack & Bry DTC e-commerce sales and marketing Brief To disrupt the meat market, ‘to take jackfruit to a whole new level’ Jack and Bry make ‘meatier than meat’ sausages, burgers and mince. A start up in their first phase of funding who were looking to hero Jackfruit as a meat substitute. They had been […]

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Jack & Bry

DTC e-commerce sales and marketing

Brief

To disrupt the meat market, ‘to take jackfruit to a whole new level’

Jack and Bry make ‘meatier than meat’ sausages, burgers and mince. A start up in their first phase of funding who were looking to hero Jackfruit as a meat substitute. They had been posting on socials and running Facebook ads with slow returns and minimal growth. We wanted to show how unique Jack & Bry products are by letting people know who they are and how versatile and sustainable jackfruit is.

Positioning Jack and Bry as leaders in Jackfruit, Science and Food Innovation. Ultimately, creating a cult following. 

Client
Jack & Bry
Date
October 2020
Website
jackandbry.com

Approach

Supporting a rebrand, we ran influencer marketing campaigns to reach new audiences and grow engagement on social media.

Using Facebook and Instagram organic strategies we began educating new and existing customers on who Jack and Bry are, what do they do and why.

Social proof sealed the deal; using customer testimonies and User Generated Content as top of funnel content for social media advertising campaigns to grow new audiences who had never heard of Jack and Bry.

Results

Oct 2020 – May 2021

DTC sales grew 44%
Online store sessions increased 71%
Returning customers increased 16%
Total online orders grew 65%
FB ROAS = 4
PPC ROI = 250%

"We were introduced to Roz and her agency and were blown away by her strong and inspiring digital plans to support our growth. Immediately Roz and her team were tasked at managing the brand vision, redevelop the website, create new content and look at ways to optimiste traffic and conversions for the website. We would highly recommend Roz and her team in a heartbeat to support your marketing strategy, social campaigns, SEO and ad campaigns, to support growth. Roz and her team always went the extra mile and in a startup that's rare to find"

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