We began by analysing the target audience and developing detailed user personas for three key customer segments. This informed a comprehensive content strategy aimed at increasing reach and connecting with new potential clients. Our approach centered on creating thoughtful, relevant, and engaging content designed to capture attention and drive interaction on social channels.

Leveraging the company’s unique narrative and insights, we crafted a social media strategy that seamlessly integrated with the broader marketing plan. This included designing visually compelling layouts, templates, and content schedules to deliver consistent, meaningful messages that resonated with the audience and encouraged engagement.

To further amplify brand visibility, we developed a series of blog posts to share Zebra’s story with a wider audience. Additionally, we strengthened the CEO’s personal and professional brand through an active LinkedIn presence. By sharing authentic stories about the brand and its leadership, and connecting directly with decision-makers, we positioned Zebra as a trusted partner within its industry.

We began brainstorming Ngara’s tone, look and feel and the message she wanted to deliver. Once we had developed a clear look and feel that was authentic to Ngara and her work, we discussed audience demographics and where to find them.

We set in place a content distribution strategy that showcased her best work and her clients’ journey on Instagram, from before the haircut to after. We added stories to show her personality as well as work in progress shots.