Zebra Events
Social Media Management
Brief
A live event production agency urgently needed a social media presence. They had been posting sporadically, without a clear strategy or direction and were so busy delivering live events they could not spare the time to keep their social platforms updated in-house.
- Client
- Zebra
- Website
- www.zebra.uk.net/
Approach
We began by analysing the target audience and developing detailed user personas for three key customer segments. This informed a comprehensive content strategy aimed at increasing reach and connecting with new potential clients. Our approach centered on creating thoughtful, relevant, and engaging content designed to capture attention and drive interaction on social channels.
Leveraging the company’s unique narrative and insights, we crafted a social media strategy that seamlessly integrated with the broader marketing plan. This included designing visually compelling layouts, templates, and content schedules to deliver consistent, meaningful messages that resonated with the audience and encouraged engagement.
To further amplify brand visibility, we developed a series of blog posts to share Zebra’s story with a wider audience. Additionally, we strengthened the CEO’s personal and professional brand through an active LinkedIn presence. By sharing authentic stories about the brand and its leadership, and connecting directly with decision-makers, we positioned Zebra as a trusted partner within its industry.
Results
Our strategy delivered measurable results, focusing on audience growth and meaningful engagement:
- Increased Reach and Connections: The tailored content strategy significantly grew Zebra’s social media presence, attracting real decision-makers and expanding the network of potential future customers.
- High-Quality Engagement: Beyond audience numbers, we achieved authentic interactions with key industry players, fostering conversations that positioned Zebra as a thought leader and trusted partner.
- Strengthened Relationships: The CEO’s enhanced LinkedIn presence resulted in direct connections with decision-makers, building valuable relationships and opportunities for future collaborations.
- Brand Visibility: Sharing the company’s story and showcasing its leadership created deeper trust and recognition, further establishing Zebra’s credibility and relevance in its market.
This focus on genuine engagement and relationship-building paved the way for long-term growth and business opportunities.